BRANDING, PACKAGING, ILLUSTRATION
I worked with Tobias Metcalfe Ltd as the only designer on the project to bring these delicious dairy snacks to the UK. These quark bars (Kohuke in Estonian) are hugely popular all over Eastern Europe, but are completely new to the UK market. With this in mind, we had to create a brand from the ground up.
We chose the name Yaar, and wanted to find something weird and wonderful, like the bars, to represent them, so we created a flying squirrel mascot, Oona. The product itself is nearly indescribable, Kohuke translating as the unappetising sounding ‘curd snack’. We chose to call them a ‘nordic quark bar’, which we thought sounded a little bit more romantic, and packaged them to be bright and appealing, with a quirky story to tell.